Manufacturers spend a tremendous amount of time on the innovation of their products. Product innovation is usually centered around how a product differentiates itself from the competition, and what it provides the end-user. During the past 10 years trying to communicate and demonstrate this innovation has become more difficult, due to the fact that many people are now using the web for researching products they intend to purchase.
When customers visit a store, they are able to view a product in a vast number of angles and have the ability to examine a product in detail. When manufactures try to provide customers this same experience on the web, we see either a large number of images or a video of the product. These methods of communicating a product’s innovation can be quite expensive for the manufacturer and provides an unpleasant user experience for the internet shopper.
The 360 Live Image platform enables the manufacturer to demonstrate their product to a potential customer as if they were holding the product in their hands, or viewing the product in the store. The main benefits are the following:
- Increase Revenue
- Reduce Returns
- Brand consistency across all media applications and distribution channels globally
- Can be easy implemented into current web site and eCommerce store
For every $1 in online sales, the Internet influenced $3.45 of store sales. (eMarketer, 2007)
